Wit Öwrülýän Sumka by Teresa Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Moda we Syýahat Aksessuarlary Dizaýny Competition Category.

DemirAksessuar· 2022

Wit Öwrülýän Sumka

by Teresa Chan

Client: Kalón

A' Design Award Demir Baýragy Winner in Aksessuar Category

18,509

Verified Award Winner

Verify Award Status for #137319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wit Öwrülýän Sumka

Wit gündelik ulanmak üçin niýetlenen öwrülýän sumkadyr. Wit bäş dürli usulda göterilip bilner: elde göterilýän sumka, egin sumkasy, döşden geçirilýän sumka, arka sumkasy we ýokary tutawaçly sumka hökmünde. Onuň akgynly we ýumşak gurluşy dört dürli silueta öwrülip biler: bükülen, gurluşly, salpy we giňelen görnüşlere. Iki sany sazlanyp bilinýän we aýrylyp bilinýän gaýyş her bir göterme usulyny goldaýar. Iki sany modul goşundy – gündelik ulanmak üçin sumka içligi we noutbuk gapjygy – sumkanyň içinde ýa-da aýratynlykda ulanylyp bilner. Sumka ýeňil, çydamly we suw geçirmeýän, ösümlik esasly deri alternatiwasy bolan kaktus derisinden taýýarlanandyr.

The Recognition

About the A' Design Award Demir Baýragy

Wit Öwrülýän Sumka A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Wit Öwrülýän Sumka uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Wit Öwrülýän Sumka jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Dimensions & Packaging: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tags: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Production Technology: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Design Challenge: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Research: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inspiration: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Project Duration: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Operation Flow: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patents: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Team Members: Designer: Teresa Chan
Image Credits: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva