Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy by Yijia Xie

Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Web Sahypa we Web Dizaýn Competition Category.

KümüşWeb· 2022

Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy

by Yijia Xie

Client: IBM Research

A' Design Award Kümüş Baýragy Winner in Web Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy

Middle of Nowhere - bu barlag guramasynyň web sahypasy üçin döredilen 404 ýalňyşlyk sahypasydyr. 404 sahypasy soralan web sahypasy ýok bolanda peýda bolýar we bu dizaýn şol pursady hyýaly ýerlere sapara öwürýär. Görkezilen landşaftlar generatiw çekişme torunyň (generative adversarial network) kömegi bilen döredilen, bu bolsa dünýäniň dürli künjeklerindäki hakyky landşaftlaryň müňlerçe suratynda türgenleşdirilen maşyn öwreniş modelidir. Netijeler hiç ýerde bar bolmadyk ýerlerdir. Bu sahypa duýgur (responsive) web sahypasy hökmünde gurlan bolup, maksat onlaýn ýitip gitmegi köşeşdiriji we özüne çekiji etmekdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Middle of Nowhere Esasy funksiýa: Web sahypasynyň Ýalňyşlyk sahypasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie