Unless Agency Websaýt by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Web Sahypa we Web Dizaýn Competition Category.

DemirWeb· 2022

Unless Agency Websaýt

by Fanny De Bray

Client: Unless agency

A' Design Award Demir Baýragy Winner in Web Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Websaýt

Unless Agency maslahat beriş we kommunikasiýa agentligi üçin has giň marka şahsyýetiniň bir bölegi hökmünde döredilen websaýtdyr. Websaýt bazar tendensiýalaryny, bäsdeşleriň ornaşdyrylyşyny we pudak tejribelerini seljermekden soň, esasy habarlary kesgitleýän marka platformasyna eltýän derňewden soň işlenip düzüldi. Marka monogrammasynyň konturyndan tekstleri we suratlary gurluşlandyrýan hem-de esasy pikirleri suratlandyrýan ikonalary emele getirýän tegelek geometrik şekiller çyzmak üçin peýdalanyldy. Reňkler we şekiller tebigatdan hem-de agentligiň gymmatlyklaryny we takyk çemeleşmesini şöhlelendirýän eşretli dünýäden ylham alýar.

The Recognition

About the A' Design Award Demir Baýragy

Unless Agency Websaýt A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Unless Agency Websaýt uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Unless Agency Websaýt jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.