Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy by Salvita Bingelyte

Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2022

Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Colors

The Design

About Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy

Kitap Teksti: Roundooze Nohut Iýmiti gowrulan nohutlar üçin gaplama dizaýnydyr. Aralyk sekiz tagamy öz içine alýar, altysy süýji, ikisi bolsa duzly. Süýji tagamlar gara fonda, duzly tagamlar bolsa çal fonda görkezilýär. Roundooze logotipinden alnan ýylgyryş, wizual stili kesgitleýär. Her bir haltajykda göz we agyz şekilinde kesilen penjireler bar, şeýlelikde satyn almazdan öň nohutlary görmek mümkin. Ýönekeý şriftler we az sanly reňkler görnüşi ýeňil we şadyýan saklaýar. Her bir haltajygyň ini 145 mm, boýy bolsa 210 mm ölçegde.

The Recognition

About the A' Design Award Bürünç Baýragy

Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Roundooze Chickpea Snack Esasy Wezipe: Iýmit Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)