Hometown Flavor Tüwi Lapşasynyň Gaplamasy by Changshu Institute of Technology

Hometown Flavor Tüwi Lapşasynyň Gaplamasy by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Hometown Flavor Tüwi Lapşasynyň Gaplamasy

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Tüwi Lapşasynyň Gaplamasy

Ýunnan köp sanly etniki azlyklaryň ýaşaýan ýeri bolup, olaryň hersiiniň özüne mahsus iýmit däpleri bar. Ýunnanyň adaty esasy azyk önümi hökmünde tüwi lapşasy islendik goşundy we bişirmegiň usuly bilen birleşdirilip, dürli tagamlar döredip bilýär. Dizaýnerler tüwi lapşasynyň daşaýjysy arkaly Ýunnandaky etniki azlyklaryň milli geýimlerini we tagamlaryny birleşdirip, Ýunnan tüwi lapşa önümleriniň şu seriýasyny işläp taýýarladylar. Häzirki zaman azyk saklamak tehnologiýasy arkaly Ýunnanyň tagamy dünýä tanydylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Hometown Flavor Tüwi Lapşasynyň Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Hometown Flavor Tüwi Lapşasynyň Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Hometown Flavor Tüwi Lapşasynyň Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.