Chong Peng tarapyndan Meiyitian Akylly Gaplama

Chong Peng tarapyndan döredilen Meiyitian Akylly Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Meiyitian Akylly Gaplama

dizaýner: Chong Peng

Müşderi: Yili Group

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#139341 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Meiyitian Akylly Gaplama hakynda

Meiyitian, çap edilen gaplamany wirtual marka dünýäsi bilen baglanyşdyrýan akylly gaplama dizaýnydyr. Gaplama, marka wekiline esaslanan iki ölçegli we üç ölçegli keşpleri özünde saklaýar, bu bolsa marka talismanyny emele getirýär. Sarp edijiler bu keşpleri mobil goşundy bilen skanirläp, markanyň döreden wirtual dünýäsine girýärler. Wirtual dünýäniň içinde interaktiw oýunlar we gurjak sazlaşdyrma ulgamy hödürlenýär, şeýle-de sylaglar ýygnalyp bilner. Maksat, marka bilen ýaş sarp edijileriň arasyndaky baglanyşygy has-da berkitmekdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Meiyitian Akylly Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Meiyitian Akylly Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Meiyitian Akylly Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Ölçegler we Gaplama: Width65mmxDepth65mmxHeight220mm
Bellikler: Virtual brand world,Smart and connected,Brand IP design
Önümçilik Tehnologiýasy: Mobile Internet AI technology
Dizaýn Kynçylygy: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Gözleg: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Ylham: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Taslama Dowamlylygy: The project started in August 2021 in China
Iş Akymy: Consumers enter the virtual brand world by scanning the characters on the package through APP
Topar Agzalary: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team