Buddy Workwear Esasy funksiýa: Marka şahsyýeti by Pilotfisch GmbH and Co. KG

Buddy Workwear Esasy funksiýa: Marka şahsyýeti by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

KümüşMahabat· 2022

Buddy Workwear Esasy funksiýa: Marka şahsyýeti

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Kümüş Baýragy Winner in Mahabat Category

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Verified Award Winner

Verify Award Status for #140102

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Colors

The Design

About Buddy Workwear Esasy funksiýa: Marka şahsyýeti

Kitap teksti: Buddy Workwear – Germaniýadaky iş eşikleri öndürijisi üçin döredilen marka şahsyýetidir. Buddy ady şahsyýetiň özenini emele getirýär we öňki kompaniýanyň adyndan gelip çykýar. Goýy gök reňk esasy reňk hökmünde hyzmat edýär we önümleri hem-de suratlary öňe çykarýar, açyk gök reňk bolsa aksent we belgileme reňki hökmünde ulanylýar. Bu iki reňk bir-birini dostlar ýaly doldurýar. Aýdyň tipografiýa we ýönekeý sözlemler markanyň gönümel garaýşyny goldaýar. Şahsyýet çap edilen bukletlere, web-saýta, wideo we sosial media kampaniýasyna ulanylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Buddy Workwear Esasy funksiýa: Marka şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Buddy Workwear Esasy funksiýa: Marka şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Buddy Workwear Esasy funksiýa: Marka şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster