Shadlee Esasy wezipe: Miwe suwy gaby by Mohammadreza Eslamparast

Shadlee Esasy wezipe: Miwe suwy gaby by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Shadlee Esasy wezipe: Miwe suwy gaby

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Colors

The Design

About Shadlee Esasy wezipe: Miwe suwy gaby

Shadlee — ananas, mango we ülje ýaly sekiz miwe tagamy üçin döredilen miwe suwy gaplama tapgyrydyr. Her bir karton gaby 45 mm giňlikde, 45 mm çuňlukda we 130 mm beýiklikde ölçegdedir. Grafikalar kubizm stilinde el bilen çyzylyp, soňra skanirlenip we kompýuterde tamamlanýar. Fleksografiýa çap ediş usuly gradiýentlere ýol bermeýändigi sebäpli tekiz reňkler ulanylýar. Her gap ýapraklar, miweler, saz gurallary ýa-da sport önümleri ýaly jikme-jiklikler bilen fantaziýa ýüzüni görkezýär. Her gabyň reňki onuň tagamy bilen baglanyşyklydyr.

The Recognition

About the A' Design Award Kümüş Baýragy

Shadlee Esasy wezipe: Miwe suwy gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Shadlee Esasy wezipe: Miwe suwy gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Shadlee Esasy wezipe: Miwe suwy gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.