Antonia Skaraki tarapyndan Kellipops Gaplama

Antonia Skaraki tarapyndan döredilen Kellipops Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2023

Kellipops Gaplama

dizaýner: Antonia Skaraki

Müşderi: Viap

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Kellipops Gaplama hakynda

Höweslenmek; Isleg; Hemme ýerde şokolad. Çarli we Şokolad zawodyny göz öňüne getiriň. Ol ýerde bir gün nähili görüner? Şokolad şirinlikleri öz gabyklaryndan çykyp, ajaýyp güýç bilen siziň töweregiňizde tans edip, sizi olar bilen tans etmäge we olary öz etmäge çagyrardylar. Ilki bilen dizaýnerler olary öz hyýalynda gördüler we olaryň partlaýşyny eşitdiler. Olar gabyklarynyň içinden olara seredip, ruha ýüzlendiler. Soňra olary dizaýn etdiler. Olaryň sesi, anatomiýasy, ýagynyň elementleri we olara bolan çäksiz islegi gygyrýan güýçli reňkler bilen.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Kellipops Gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Kellipops Gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Kellipops Gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Ölçegler we Gaplama: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Bellikler: Rebranding, packaging design, snack, chocolate snack
Önümçilik Tehnologiýasy: Plastic Doypack
Ylham: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Taslama Dowamlylygy: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Topar Agzalary: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas