The Language of Emotion and Time Tortanyň Gaby by Jiaxin Lv

The Language of Emotion and Time Tortanyň Gaby by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2023

The Language of Emotion and Time Tortanyň Gaby

by Jiaxin Lv

A' Design Award Bürünç Baýragy Winner in Gaplama Category

10,257

Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Tortanyň Gaby

Duýgynyň we Wagtyň Dili – bu göze görnüşi taraplaýyn täzeligiň nyşany hökmünde ter gülleri ulanýan tort gaplama dizaýnydyr. Gabyň ýokarsyna aýnaýyn (şeffaf) gül gutusy berkidilendir, ol çykarylyp, açylyp we aýrylyp, gaýtadan ulanylyp bilner. Güller gülläp, soňra solup ugranda, ulanyjylar tortuň entek täzedigini ýa-da däldigini kesgitläp bilýärler. Daşky gaby gaýtadan işlenip bilinýän gaty kartondan ýasalan bolsa, gül gutusy plastmassa ulanylyşyny azaltmak maksady bilen dargap bilýän şeffaf materialdan taýýarlanandyr. Gabyň ölçegi 15x15x15 santimetrdir. Tort sowgat hökmünde berlende, ter güller lentalaryň ornuny tutup, oňa goşmaça many-mazmun çaýýar.

The Recognition

About the A' Design Award Bürünç Baýragy

The Language of Emotion and Time Tortanyň Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. The Language of Emotion and Time Tortanyň Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. The Language of Emotion and Time Tortanyň Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.