Jingzhang Xiao and Dongyan Ruan tarapyndan Ocean Blue Alkogolly Içgi Gaplamasy

Jingzhang Xiao and Dongyan Ruan tarapyndan döredilen Ocean Blue Alkogolly Içgi Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Ocean Blue Alkogolly Içgi Gaplamasy

dizaýner: Jingzhang Xiao and Dongyan Ruan

Müşderi: Jiangsu Yanghe Distillery Co., Ltd

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

19,862

Tassyklanan Baýrak Ýeňijisi

#142370 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Ocean Blue Alkogolly Içgi Gaplamasy hakynda

Ocean Blue baijiu içgisi üçin niýetlenen gaplama dizaýnydyr. Çüýşe Fibonaççi spiralynyň proporsiýalaryna eýerýär, bu bolsa ony saklamak we açmak üçin amatly, deňagramly we dinamiki forma berýär. Ýokarky bölegi kenar çägesini ýatladýan altyn öwüşginler bilen bezelen bolsa, aşaky bölegi deňiz gögi reňkinde işlenipdir. Ýüzüniň dokumasyny gowulandyrmak üçin mis plastinka litografiýasy, "pisint gözi" effekti we depressiýa (relýef basma) usullary ulanylypdyr. Daşky gutusy içi ak kartonly çal kartondan ýasalyp, köpük ýassyk we dokalan blister bilen üpjün edilendir. Kodlaşdyrylan ulgam her bir çüýşäni, gutyny we ýaşigi baglanyşdyryp, önümi galplaşdyrylmakdan goramaga kömek edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Ocean Blue Alkogolly Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Ocean Blue Alkogolly Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Ocean Blue Alkogolly Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Ölçegler we Gaplama: 140mmx115mmx320mm，
Bellikler: crafts, Baijiu, spirit, packaging, art
Önümçilik Tehnologiýasy: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Dizaýn Kynçylygy: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Gözleg: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Ylham: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Taslama Dowamlylygy: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Iş Akymy: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Topar Agzalary: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin