Radoslav Dostal tarapyndan The Zlin Region Marka Şaýasy

Radoslav Dostal tarapyndan döredilen The Zlin Region Marka Şaýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2023

The Zlin Region Marka Şaýasy

dizaýner: Radoslav Dostal

Müşderi: Zlín Region

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#142959 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Zlin Region Marka Şaýasy hakynda

Zlin sebiti Çehiýa Respublikasyndaky bir sebit üçin döredilen marka we wizual şaýadyr. Şaýa kwadrat şekile esaslanýar we dört burç sebitiň dört taryhy etrabyny aňladýar. Kwadrat dizaýny çarçuwa alýar, şeýle-de formalaryň we harplaryň onuň gyralaryndan çykyp gitmegi bilen üýtgeşmäniň bolýan ýerini belleýär. Reňkler gara, ak, goýy sary we açyk sarydan ybarat bolup, sary reňk Zliniň asylky reňkine salgylanýar. Şaýa sebitiň we onuň ýaşaýjylarynyň döredijilik we telekeçilik ruhuny beýan edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

The Zlin Region Marka Şaýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. The Zlin Region Marka Şaýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. The Zlin Region Marka Şaýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Ölçegler we Gaplama: Digital
Bellikler: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Önümçilik Tehnologiýasy: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Dizaýn Kynçylygy: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Gözleg: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Ylham: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Taslama Dowamlylygy: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Iş Akymy: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Topar Agzalary: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Surat Awtorlary: Photographer Julius Filip
Film maker Radim Vanous