China Resources Snow Breweries Ltd. tarapyndan Snow Zero İçgi Gaplamasy

China Resources Snow Breweries Ltd. tarapyndan döredilen Snow Zero İçgi Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2023

Snow Zero İçgi Gaplamasy

dizaýner: China Resources Snow Breweries Ltd.

Müşderi: China Resources Snow Breweries

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Snow Zero İçgi Gaplamasy hakynda

Snow Zero — pes alkogolly, pes kaloriýaly gazly alkogolly suw üçin gaplama dizaýnydyr. Zero ady ýarygijäni aňladýar we ol hem soň, hem-de başlangyç hökmünde görülýär. Gaplamadaky tükeniksizlik nyşany dowamlylyk pikirini beýan edýär. 0 sany ýeňil we tämizleýji tagamy aňlatmak üçin üç ölçegli suwuk metal effekti bilen ýerine ýetirilipdir. Çüýşelerdäki illýustrasiýalar futuristik görnüş üçin öňdebaryjy wizual sungat stillerinden ugur alýar. Suw damjasy şekilli çüýşeler agzy agzyna birleşdirilip bilner, şeýlelikde iki çüýşe täze tükeniksizlik nyşanyny emele getirýär. Alýumin bankalar we aýna çüýşeler ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Snow Zero İçgi Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Snow Zero İçgi Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Snow Zero İçgi Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Ölçegler we Gaplama: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Bellikler: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Önümçilik Tehnologiýasy: aluminum can and glass bottle
Dizaýn Kynçylygy: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Gözleg: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Ylham: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Taslama Dowamlylygy: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Iş Akymy: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Topar Agzalary: Dong Yan
Weixi Zhou
Yu Zhai