Happy Petty Öý haýwanlary üçin iým gaplamasy by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2023
Happy Petty Öý haýwanlary üçin iým gaplamasy
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Öý haýwanlary üçin iým gaplamasy
Happy Petty pişik iými üçin niýetlenen gaplama dizaýnydyr. Seriýada alty sany illýustrasiýa edilen keşp ulanylýar, we her bir keşp dürli görnüşli pişik iýmine gabat gelýär. Egin-eşik, reňkler we grafiki elementler bir keşpden beýlekisine geçilende üýtgeýär, şeýlelikde her gaplamanyň özboluşly häsiýeti bolýar. Keşpler meşhur suratlardaky şahslardan we moda dünýäsiniň meşhurlaryndan ylham alnyp döredilipdir. Ünsi özüne çekmek we adaty öý haýwanlary üçin iým gaplamalaryndan tapawutlanmak maksady bilen açyk reňkler ulanylýar. Dizaýn häzirki zaman adamlarynyň we öý haýwanlarynyň bilelikde ýaşaýşyny beýan etmegi maksat edinýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Happy Petty Öý haýwanlary üçin iým gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Happy Petty Öý haýwanlary üçin iým gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Happy Petty Öý haýwanlary üçin iým gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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