Kümüş Gaplama · 2023
Hainan Beer Piwo gaplamasy
by China Resources Snow Breweries Ltd.
- A' Design Award Kümüş Baýragy 2023 in Gaplama
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 31,595
- Verification code 8910339AFF · Verify this award
Colors
About Hainan Beer Piwo gaplamasy
Hainan Beer — Haýnanyň tebigatyndan we medeniýetinden ylham alnan piwo gaplama dizaýnydyr. Aýna çüýşede deňiz tolkunlaryndan, ýelkenli gaýyklardan, maýaklardan, kokos agaçlaryndan we deňiz guşlaryndan alnan relýef nagyşlary bar, onuň inçe görnüşi bolsa bir el bilen tutmagy aňsatlaşdyrýar. Alýumin gap termohromik syýa bilen çap edilendir, şonuň üçin sowadyjyda temperatura peselende poçta möhüri görnüşindäki nagyş kem-kemden ýüze çykýar. Daşky guty kraft kagyzdan ýasalyp, çemodan şekilinde bejerilendir. Bu gaplama piwony ýerli tebigy görnüşler we rahat ýerli durmuş ýörelgesi bilen baglanyşdyrýar.
About the A' Design Award Kümüş Baýragy
Hainan Beer Piwo gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Hainan Beer Piwo gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Hainan Beer Piwo gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Press Kit
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
