Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2023
Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
A' Design Award Kümüş Baýragy Winner in Gaplama Category
- 32,379
- Verified Award Winner
- Verify Award Status for #145418
The Design
About Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny
Dukang Liquor hytaý baýjiu içgisi üçin gaplama dizaýnydyr. Çüýşe ýokardan aşaklygyna, taryhy harby strateg we şahyr bolan, goşgusy brende adyny beren Sao Saonyň abstrakt keşbini emele getirer ýaly şekillendirildi. Gapak Han dinastiýasyndan soňky döwrüň resmi adamlarynyň başgabyny ýada salýar, çüýşäniň göwresi bolsa don görnüşinde oýulyp ýasalyp, ol şeýle hem eliňde ykjam tutmaga mümkinçilik berýär. Meňzeş brendlerde adaty bolan keramikanyň ýerine aýna ulanylýar, şeýlelikde ýüzey ýalpyldy we tekstura gazanýar. Daşky guty gadymy paýtagt Luoýangyň wektor suraty bilen bezelendir.
The Recognition
About the A' Design Award Kümüş Baýragy
Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Dukang Liquor Alkogolly içgi çüýşesiniň gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
