Yunnan Baiyao Diş pastasy gaplamasy by Tiger Pan

Yunnan Baiyao Diş pastasy gaplamasy by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2023

Yunnan Baiyao Diş pastasy gaplamasy

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

A' Design Award Bürünç Baýragy Winner in Gaplama Category

20,110
Verified Award Winner
Verify Award Status for #145832

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Colors

The Design

About Yunnan Baiyao Diş pastasy gaplamasy

Yunnan Baiyao çagalar üçin niýetlenen diş pastasy toplumynyň gaplama dizaýnydyr. Marka nyşany "ýun" (bulut) sözünden ilham alnyp döredilen kiçijik bulut keşbidir. Bu keşp dürli ýaş toparlaryny aňlatmak üçin dürli ýüz keşpleri bilen görkezilýär. Illýustrasiýalar äpişgede eneleriň ünsüni çekmek maksady bilen çagalarça çekiş stilinde ýerine ýetirilendir. Gutular hem gorizontal, hem-de wertikal äpişge ýerleşdirmesine laýyk gelýär, gulpy bolsa gulaklaryň şekilleri birleşende has uly ýertwana şekilini emele getirýär. Gaplama PLA materialyndan ýasalandyr, ol iki-on aý aralygynda dargaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Yunnan Baiyao Diş pastasy gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Yunnan Baiyao Diş pastasy gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Yunnan Baiyao Diş pastasy gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan