Bürünç Gaplama · 2023
Momenten Esasy funksiýasy: Içgi Gaplamasy
by E2W Studio
- A' Design Award Bürünç Baýragy 2023 in Gaplama
- CLIENT: E2W Studio
- Estimated Number of Design Views: 12,286
- Verification code 00C11350A1 · Verify this award
Colors
About Momenten Esasy funksiýasy: Içgi Gaplamasy
Kitap teksti: Momenten inçe gutularda satylýan şekersiz köpürjikli çakyr üçin niýetlenen gaplama dizaýnydyr. Marka ady içmek üçin dogry pursaty aňladýar, ne bir irräk, ne-de bir giçräk. Wizual şahsyýet dyngy belgilerinden emele gelen kiçijik ýüzden ilhamlanan “köpürjik jandarlary” atly şekiller esasynda gurlan. Her bir jandaryň şekli tagamy şöhlelendirýär, ýumşak tagamlar üçin has tegelek görnüşler, ýiti tagamlar üçin bolsa has ýitiler ulanylýar, bu-da alyjylara halaýan tagamyny tapmaga kömek edýär. KAI atly diffuziýa çyzygy şol bir rahat we degişme äheňli çemeleşmäni dowam etdirýär. Dizaýn 2021-nji ýylda tamamlandy.
About the A' Design Award Bürünç Baýragy
Momenten Esasy funksiýasy: Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Momenten Esasy funksiýasy: Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Momenten Esasy funksiýasy: Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Press Kit
- Unique Properties
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- Dimensions & Packaging
- Depth 180mm x Height 140mm
- Tags
- Wonderful, Vogue, Party, Happy, Open-Minded
- Production Technology
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- Design Challenge
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- Research
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- Inspiration
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. - Project Duration
- The project was completed in 2021.
- Operation Flow
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- Image Credits
- N/A
