Mugo Çüýşeli Soda Belligi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2023
Mugo Çüýşeli Soda Belligi
Client: Tanya Dunaeva
A' Design Award Bürünç Baýragy Winner in Gaplama Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Çüýşeli Soda Belligi
Mugo soda, Mokteýl, Limonad, Ajy şerap we Energetika ýaly dört görnüşli içgiden ybarat. Thehli reseptler diňe oýlanyp tapylýar. Önüm döredijiliginde özboluşly çemeleşme, gaplama dizaýnynda şuňa meňzeş çemeleşmäni talap edýär. Bu meseläniň çözgüdi tipografiki meseledir. Adaty gymmat alkogolly içgileriň nusgawy belliginiň dizaýnyna esaslanýar, ýöne önümiň özboluşlylygyny we täzeligini görkezmek üçin, klassikleri düýpli gözden geçirýär. Köp gatlakly we gapma-garşylykly dizaýn gurluşy dizaýny aýratyn we ajaýyp edýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Mugo Çüýşeli Soda Belligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Mugo Çüýşeli Soda Belligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Mugo Çüýşeli Soda Belligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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