Tiago Russo and Katia Martins tarapyndan The Donn Ýekeje Malt Iris Viski

Tiago Russo and Katia Martins tarapyndan döredilen The Donn Ýekeje Malt Iris Viski dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2023

The Donn Ýekeje Malt Iris Viski

dizaýner: Tiago Russo and Katia Martins

Müşderi: The Craft Irish Whiskey Co.

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

47,316

Tassyklanan Baýrak Ýeňijisi

#149368 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Donn Ýekeje Malt Iris Viski hakynda

Donn, “Craft Irish Whiskey Co.” diapazonynyň iň körpe nyşanydyr; Bu ýa-da CIWC-iň ösdürýän önüminiň töwereginde çuňňur tejribe hökmünde markanyň esasy gymmatlyklaryna girelge. Hiç hili garnituralar saklanmaýar, jikme-jiklikler gaty az. Ulanyjy bozujy, jümle çüýşesiniň dizaýnyndan başlap, çuňňur gutujyga çenli, ulanyjy biri üçin ajaýyp viski tejribesini hakykatdanam üpjün edip biljek her bir komponenti tapyp biler. Aýnanyň, turbanyň we daşlaryň hemmesi gutynyň arka tarapyna ygtybarly berkidilen, deri jikme-jiklikleriniň ýumşak degmegi bilen doldurylan esbaplaryň ygtybarly ekranyny döredýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

The Donn Ýekeje Malt Iris Viski A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. The Donn Ýekeje Malt Iris Viski deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. The Donn Ýekeje Malt Iris Viski güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Ölçegler we Gaplama: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Bellikler: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Önümçilik Tehnologiýasy: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Dizaýn Kynçylygy: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Gözleg: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Ylham: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Taslama Dowamlylygy: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Iş Akymy: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Topar Agzalary: Tiago Russo
Katia Martins
Jose Augusto
Surat Awtorlary: The Craft Irish Whiskey Co.