Patisserie Chez Mikki Gaplamak by Sherry Kuo

Patisserie Chez Mikki Gaplamak by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2023

Patisserie Chez Mikki Gaplamak

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Demir Baýragy Winner in Gaplama Category

12,283

Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Gaplamak

Tokioda ýerleşýän süýji tagamly “Patisserie Chez Mikki” täze gaplama dizaýny arkaly bäsdeşlik bazarynda tapawutlanmagy maksat edinýärdi. Maksat aýratyn satuw nokadyny döretmek we her önümiň özboluşlylygyny görkezýän bitewi wizual görnüşi bilen ygtybarly şahsyýet döretmek arkaly marka keşbini güýçlendirmekdi. Netijede täzeden dizaýn, pastel reňkleri we sarp edijiler bilen emosional baglanyşygy döredýän, bölek satuwlaryň köpelmegine we täze dizaýn girizileli bäri ýerli jemgyýetiň goldawyna sebäp bolýan ajaýyp habarlary görkezdi.

The Recognition

About the A' Design Award Demir Baýragy

Patisserie Chez Mikki Gaplamak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Patisserie Chez Mikki Gaplamak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Patisserie Chez Mikki Gaplamak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe