Doritos W and Y Iýmit Gaplamasy by PepsiCo Design and Innovation

Doritos W and Y Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Çäkli Neşir we Ýörite Dizaýn Competition Category.

DemirÇäkli Neşir· 2023

Doritos W and Y Iýmit Gaplamasy

by PepsiCo Design and Innovation

A' Design Award Demir Baýragy Winner in Çäkli Neşir Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Iýmit Gaplamasy

Doritos W we Y, reggaeton duети Wisin we Yandeliň soňky turuny bellemek üçin döredilen çäkli sanly iýmit gaplama dizaýnydyr. Gaplama, çäkli wagt üçin hödürlenen has giň wizual şahsyýet ulgamynyň bir bölegini emele getirýär. Fon, Puerto Riko baýdagynyň gyzyl, ak we gök reňklerini göterýär. Iki sazandanyň stilleşdirilen gara-ak suraty, La Ultima Mision dünýä turuny mahabatlandyrýan tekstiň gapdalynda merkezde ýerleşdirilendir. Burçly Doritos logotipi gabyň öň tarapynda äşgär görkezilendir.

The Recognition

About the A' Design Award Demir Baýragy

Doritos W and Y Iýmit Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Doritos W and Y Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Doritos W and Y Iýmit Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release