Lotus Moon Chinese Baijiu Çüýşe Gaplamasy by Yingsong Chen

Lotus Moon Chinese Baijiu Çüýşe Gaplamasy by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2023

Lotus Moon Chinese Baijiu Çüýşe Gaplamasy

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award Demir Baýragy Winner in Gaplama Category

15,824

Verified Award Winner

Verify Award Status for #149739

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Çüýşe Gaplamasy

Lotus Moon Hytaý Baijiusy hytaý çakyry üçin niýetlenen gaplama dizaýnydyr. Çüýşe ýarym-şeffaf, buzlanan ýaşyl aýnadan ýasalyp, ýagtylygyň geçmegine mümkinçilik berýär we ay şöhlesini ýatladýar. Dizaýn şahyryň ýeke özi çakyr içip, käsäni Aýa galdyrýan klassyky şygra salgylanýar. Çüýşäniň düýbünde käse galdyrýan adam şekili şekillendirilen bolup, arka tarapdan seredilende suwuklygyň üsti bilen kölege görünýär. Çüýşäniň gapagy gaýtadan ulanylyp bilner, meselem, tütetgi üçin saklaýjy hökmünde. Gaplamanyň ölçegi 140 x 140 x 260 millimetrdir.

The Recognition

About the A' Design Award Demir Baýragy

Lotus Moon Chinese Baijiu Çüýşe Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Lotus Moon Chinese Baijiu Çüýşe Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Lotus Moon Chinese Baijiu Çüýşe Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release