Pepsi Black x Digital Shanghai FW Içgi Gaplamasy by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Içgi Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Çäkli Neşir we Ýörite Dizaýn Competition Category.

DemirÇäkli Neşir· 2023

Pepsi Black x Digital Shanghai FW Içgi Gaplamasy

by PepsiCo Design and Innovation

A' Design Award Demir Baýragy Winner in Çäkli Neşir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Içgi Gaplamasy

Pepsi Black x Digital Shanghai FW, Şanhaý Moda Hepdeligi üçin döredilen çäkli sanly içgi gaplamasydyr. Gaplama, çäräniň "Täze Tebigaty Döret" temasyny özünde jemleýär. Reňkli halka Pepsi logotipini gurşap alýar we grafika wagt hem-de giňişligiň uzalmagyny aňlatmak üçin bir ugurda çekilýär. Gaty we köp gatlakly görnüş döretmek üçin gara fonda pembe we ýaşyl reňkli dekonstruksiýa edilen reňk bloklary ýerleşdirilendir. Bir-biriniň üstünden ýerleşdirilen çekilen grafikalar, wirtual we hakyky dünýäniň birleşmegini aňladýan sanly "glitch" effektini emele getirýär.

The Recognition

About the A' Design Award Demir Baýragy

Pepsi Black x Digital Shanghai FW Içgi Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Pepsi Black x Digital Shanghai FW Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Pepsi Black x Digital Shanghai FW Içgi Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release