Lay's x Stranger Things Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Çäkli Neşir we Ýörite Dizaýn Competition Category.
BürünçÇäkli Neşir· 2023
Lay's x Stranger Things Iýmit Gaplamasy
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Çäkli Neşir Category
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The Design
About Lay's x Stranger Things Iýmit Gaplamasy
Lay's x Stranger Things kartoşka çipsi önümi üçin döredilen çäkli sanly iýmit gaplama dizaýnydyr. Gapda adaty ýalpyldawuk sary reňküň ýerine gara fon ulanylyp, Lay's logotipinden ýaýraýan gyzyl konsentrik halkalar ýerleşdirilendir. Serialdan bir jandar açyk äň bilen görkezilýär, penjeleri bolsa gaby saklaýan ýaly görünýär. Stranger Things logotipi, serialyň temasyna eýerip, aşakda ters ýerleşdirilendir. Ýalynlanýan burç we çips şekili Flamin' Hot tagamyny aňladýar. Gap Taýlandyň saýlanan dükanlarynda satuwa çykaryldy.
The Recognition
About the A' Design Award Bürünç Baýragy
Lay's x Stranger Things Iýmit Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lay's x Stranger Things Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lay's x Stranger Things Iýmit Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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