Shochu X Gaplama Dizaýny by Kota Sagae - Saga Inc

Shochu X Gaplama Dizaýny by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2023

Shochu X Gaplama Dizaýny

by Kota Sagae - Saga Inc

Client: Shochu X

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #149895

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Colors

The Design

About Shochu X Gaplama Dizaýny

Japanaponiýanyň Kýuşu sebitinde öndürilen adaty ruh bolan şoçu üçin häzirki zaman nukdaýnazaryndan täze gymmatlyk döredýän kompaniýa “Shochu X” -niň rebrendingi üçin döredildi. Bu markanyň diňe bir alkogolly içgileriň bahasyny hödürlemän, eýsem medeniýet we ýaşaýyş durmuşy bilen gatnaşyklara hem ähmiýet berýändigine ünsi jemledi. Çüýşäniň şekili we belligi ýaly günbatar ruhlaryny ulandy, emma Günbatar bilen Gündogaryň we dünýä raýatlarynyň arasyndaky medeni birleşmäni aňlatmak üçin ýapon stili we minimalistik estetika bilen grafiki dizaýny goşdy & # 039; bu şoç arkaly sosial baglanyşyk bagty.

The Recognition

About the A' Design Award Altyn Baýragy

Shochu X Gaplama Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Shochu X Gaplama Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Shochu X Gaplama Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.