Shadlee Esasy Funksiýasy: Içgi Gaplamasy by Mohammadreza Eslamparast

Shadlee Esasy Funksiýasy: Içgi Gaplamasy by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2023

Shadlee Esasy Funksiýasy: Içgi Gaplamasy

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #150114

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Esasy Funksiýasy: Içgi Gaplamasy

Kitap Teksti: Shadlee spirtsiz mokteýl içgileriniň hatarындaky gaplama dizaýnydyr. Bu içgiler kejebelerde spirtli içgi içmegi halamaýan adamlar üçin niýetlenendir. Bäş dürli tagam hödürlenýär we her çüýşede başga bir haýwanyň şekili şekillendirilipdir. Haýwanlaryň ýüzleri ýönekeýleşdirilen tekiz geometrik şekillere öwrülip, döwrebap stilde el bilen çyzylypdyr. Etiketkalary tekjede aňsat görnükli etmek üçin ýokary kontrastly reňkler ulanylypdyr. Bäş etiketkanyň ählisini birleşdirýän wizual bitewilik bar bolsa-da, reňkli şekiller şadyýan bir atmosfera döredýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Shadlee Esasy Funksiýasy: Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Shadlee Esasy Funksiýasy: Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Shadlee Esasy Funksiýasy: Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.