Japanese Sake Gaplama Dizaýny by Shinji Yaoita

Japanese Sake Gaplama Dizaýny by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2023

Japanese Sake Gaplama Dizaýny

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Gaplama Dizaýny

Bu, Hasegawa Sake piwo kärhanasynyň 180 ýyllygyny hatyralamak üçin döredilen aýratyn dizaýn. 180 ýyllyk däp bolan tagam we başarnyk nesillerden geçdi we agaç halkasy taryhy we geljegi beýan etmek üçin esasy wizual hökmünde ulanyldy. Daşarky gutynyň reňkleri däp-dessurlary we kaşaňlygy aňlatmak üçin syýa boýagyndan ylham aldy. Ematlama nyşany piwo kärhanasynyň maşgala nyşanyna laýyk altyn bilen çap edilýär. Içindäki çüýşe gapma-garşylykly gara şekil. Çüýşäniň gödekligi däp-dessurlaryň we tehnologiýalaryň agramyny görkezýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Japanese Sake Gaplama Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Japanese Sake Gaplama Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Japanese Sake Gaplama Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.