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Bolgrad Gazly Şerap by Valerii Sumilov

Bolgrad Gazly Şerap by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.


KümüşGaplama· 2023

Bolgrad Gazly Şerap

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award Kümüş Baýragy Winner in Gaplama Category

Colors

The Design

About Bolgrad Gazly Şerap

Italiýanyň köpürjikli çakyrlarynyň Bolgrad çyzygy, Italiýanyň çakyr öndürmek däplerine hormatdyr. Biziň maksadymyz markanyň täzeligini, geljege bolan ymtylyşyny görkezmekdi. Önümiň bazarda mümkin boldugyça uzak wagtlap galmajakdygyna, daşky görnüşi boýunça esasy bäsdeşlerinden birnäçe ýyl öňde durýandygyna göz ýetirmek. Belligi döretmek üçin ýörite sungat kagyzy, taktil lak, folga möhürlemek we nagyşlar ulanyldy. Bularyň hemmesi bilelikde önümiň umumy keşbini döredýär we sarp edijini özüne çekýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Bolgrad Gazly Şerap A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Bolgrad Gazly Şerap ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Bolgrad Gazly Şerap köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
Dimensions & Packaging
Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus
Tags
italian, sparkling, wine
Production Technology
bottle design, brand concept development, trade mark design, package design.

The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.

Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish
Design Challenge
The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
Research
We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
Inspiration
What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
Project Duration
The project started in summer 2022 in Kiev, Ukraine.
Operation Flow
The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
Patents
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members
Creative & Design Director: Valerii Sumilov
Designer: Valerii Sumilov
Visualizer: Maxim Kulikov
Image Credits
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

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