Pavanpet Öý Haýwanlarynyň Iýmitleri by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2024
Pavanpet Öý Haýwanlarynyň Iýmitleri
Client: Pavanpet
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Pavanpet Öý Haýwanlarynyň Iýmitleri
Adatça, adamlar öý haýwanlaryny maşgala agzalary we çagalar hökmünde kabul edýändikleri üçin, gaplama dizaýny multfilm görnüşinde bolýar. Gahrymanlaryň ulanylmagy synçy bilen arabaglanyşygy berkidip we özüne çekiji gurşaw döredip biler. Netijede, gaplama aýratyn we ýörite wizual arabaglanyşyga eýe bolýar. Haýwanlaryň ýüzleri örän akylly dizaýn edilen we olaryň ýylgyryşlary we bagtlylygy aýdyň görünýär, bu bolsa bu önümiň olara edýän täsirini görkezýär. Jikme-jikliklersiz ýönekeý reňkleriň ulanylmagy şekil we maksat barada has gowy düşünje berýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Pavanpet Öý Haýwanlarynyň Iýmitleri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pavanpet Öý Haýwanlarynyň Iýmitleri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pavanpet Öý Haýwanlarynyň Iýmitleri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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