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Natura Dried Fruits Guradylan Miweler by Mohsen Koofiani

Natura Dried Fruits Guradylan Miweler by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.


BürünçGaplama· 2024

Natura Dried Fruits Guradylan Miweler

by Mohsen Koofiani

Client: Natura

A' Design Award Bürünç Baýragy Winner in Gaplama Category

Colors

The Design

About Natura Dried Fruits Guradylan Miweler

Bu dizaýn sungat heýkeltaraşlygynyň, miweleriň we haýwanlaryň utgaşmasyndan peýdalandy, emma çeper taýdan inçe üýtgeşmeleriň edilendigini bellemeli. Suratlar haýwanlaryň, miweleriň we medeniýetiň arasynda aýdyň baglanyşyk döretmäge synanyşdy. Emma dizaýnyň esasy mowzugy ekosistemany goramak bolany üçin, ösümlik iýýän haýwanlardan başga-da, käbir ýerlerde güýjüň nyşany hökmünde ýabany haýwanlar (ýyrtyjylar) ulanyldy. Bu gaplamada has köp üns çekmek üçin ýönekeý we güýçli reňkler ulanyldy we daşky gurşawy goramak üçin dargaýan gaplama ulanyldy.

The Recognition

About the A' Design Award Bürünç Baýragy

Natura Dried Fruits Guradylan Miweler A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Natura Dried Fruits Guradylan Miweler uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Natura Dried Fruits Guradylan Miweler zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging
Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags
Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology
All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge
In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research
Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration
In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration
The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow
Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi

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