AS Women Empowerement Esasy wezipesi: Korporatiw sowgat by Antonia Skaraki

AS Women Empowerement Esasy wezipesi: Korporatiw sowgat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Sowgatlyk Dizaýny Competition Category.

DemirSowgatlyk· 2024

AS Women Empowerement Esasy wezipesi: Korporatiw sowgat

by Antonia Skaraki

Client: As

A' Design Award Demir Baýragy Winner in Sowgatlyk Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Esasy wezipesi: Korporatiw sowgat

A|S islendik etniki topara, dine ýa-da sosial statusa degişli zenanlary güýçlendirmek zerurlygyndan ruhlanyp, beýannama we hereket çagyryşy hökmünde hyzmat etjek ýyllyk korporatiw sowgady taslamak kararyna geldi. Krit Tsikoudiasy, däbe öwrülen grek içgisi, dürli zenanlary simwollaşdyrmak üçin şekillendirilen çüýşeleri doldurdy, olaryň her biri tyglar üçin aýratyn toýun ýüzli bolup, gadymy Kiklad heýkeljiklerinden stilistik taýdan ruhlanypdy. Olar Azatlyk, Üýtgeşiklik, Deňlik, Adalat, Bilim, Saýlaw we Güýç temalaryny ýetirdi. Her çüýşe çeper grafiki şekiller we diwar plakaty bilen ýörite gutuda ýerleşdirildi.

The Recognition

About the A' Design Award Demir Baýragy

AS Women Empowerement Esasy wezipesi: Korporatiw sowgat A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. AS Women Empowerement Esasy wezipesi: Korporatiw sowgat uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. AS Women Empowerement Esasy wezipesi: Korporatiw sowgat jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi