Ings Esasy Funksiýasy: Deri Idegi Gaplamasy by Jason Chan - Offesc Design

Ings Esasy Funksiýasy: Deri Idegi Gaplamasy by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2024

Ings Esasy Funksiýasy: Deri Idegi Gaplamasy

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award Demir Baýragy Winner in Gaplama Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings Esasy Funksiýasy: Deri Idegi Gaplamasy

Kitap Teksti: Ings, deri idegi önümleriniň bir topary üçin döredilen gaplama dizaýnydyr. Dizaýn, derä çuňňur gatlaklaryna aralaşmagyň metaforasy hökmünde okly şekilini ulanýar. Arhitektura tehnikalary, markanyň hünär tehnologiýasyny beýan edýän köpölçegli görnüşi döredýär. Asyl logotip, esasy marka elementleriniň dürli önüm görnüşlerinde aýdyň bolup galmagy üçin ýönekeýleşdirildi. Ýelmeýji ulanmaýan, sürgüçli kurýer gutulary ýelim ýerine ulanylýar, FSC şahadatnamaly bal ary öýjükli kagyz zarba siňdiriji hökmünde hyzmat edýär, soýa syýasy bolsa dargamaga goldaw berýär.

The Recognition

About the A' Design Award Demir Baýragy

Ings Esasy Funksiýasy: Deri Idegi Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Ings Esasy Funksiýasy: Deri Idegi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Ings Esasy Funksiýasy: Deri Idegi Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022