Zongchuan 1929 Iýmit Gaplama by Wei Jiang

Zongchuan 1929 Iýmit Gaplama by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2024

Zongchuan 1929 Iýmit Gaplama

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Iýmit Gaplama

Zongchuan 1929 alyja üçin üýtgeşik pata bolup hyzmat edýär. Ajdaha Gaýyk baýramy üçin sowgat hökmünde, ol adamlaryň arasynda duýgulary ýetirmekde möhüm rol oýnaýar. Onuň görkezýän temperamenti we medeniýeti sowgat berýän adamyň şahsyýetini we terbiýesini beýan edýär. Zongchuan 1929, Çangan köçeleriniň joşgunly görnüşini we onuň halkynyň ýylylygyny duýdurmak üçin dizaýn edilipdir. Üýtgeşik guty açyş we çap ediş prosesi, şeýle hem durnukly kagyzyň ulanylmagy hem köne hytaý markasy hökmünde markaanyň jemgyýetçilik jogapkärçiligini beýan edýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Zongchuan 1929 Iýmit Gaplama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Zongchuan 1929 Iýmit Gaplama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Zongchuan 1929 Iýmit Gaplama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd