Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny by Yuejun Chen

Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2024

Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny

Guyuelongshan — Hytaýyň Çžeszýan welaýatyndan bolan hytaý tüwi çakyry üçin gaplama dizaýnydyr. Çakyr däp bolan usul bilen taýýarlanylýar we alkogol derejesi pes bolup, bu içgini ýaş sarp edijileriň gündelik ulanmagy üçin amatly edýär. Gaplama hytaý peýzaž nakgaşçylygynyň estetikasyna eýerýär, gabyň görnüşi bolsa daglary, suwy we gün ýaşyşyny ýatladýar. Dizaýnyň maksady köne tüwi çakyry gaplamalarynyň ýönekeý keşbini täzelemek we Gündogar medeniýetini häzirki zaman görnüşinde görkezmekdir. Gaplamanyň ini 340 mm, çuňlugy 130 mm we beýikligi 150 mm.

The Recognition

About the A' Design Award Kümüş Baýragy

Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Guyuelongshan Hytaý tüwi çakyrynyň gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.