Furmint Vodka Içgi Gaplamasy by Peter Morvai

Furmint Vodka Içgi Gaplamasy by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2024

Furmint Vodka Içgi Gaplamasy

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #154561

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Furmint Vodka Içgi Gaplamasy

Furmint Vodka üzümden öndürilen aragyň gaplama dizaýnydyr. Seven Hills Distillery ýylda diňe 800-1000 çüýşe öndürýär, şonuň üçin bu arak senetçilik önümidir. Gaplama içginiň arassalygyny we üzüm esasyny şöhlelendirýär. Ofset çap edilen öň etiketkadaky ýönekeý tipografiýa arassa görnüş berýär. Aýnanyň ýüzüne trafaret usulynda çap edilen illýustrasiýa üzüm ýapragyny häzirki zaman görnüşde ýada salýar. Çüýşe doly bolanda, suwuklyk linza hökmünde hereket edip, inçe jikme-jikliklere çuňluk goşýar. Çüýşäniň beýikligi 340 mm, ini bolsa 80 mm.

The Recognition

About the A' Design Award Kümüş Baýragy

Furmint Vodka Içgi Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Furmint Vodka Içgi Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Furmint Vodka Içgi Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh