Sheng Ming Yue Aý çöregi sowgat gutusy by Hu Wan, Li Jianpeng and Shi Xiaoxia

Sheng Ming Yue Aý çöregi sowgat gutusy by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Sheng Ming Yue Aý çöregi sowgat gutusy

by Hu Wan, Li Jianpeng and Shi Xiaoxia

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheng Ming Yue Aý çöregi sowgat gutusy

Orta güýz baýramynda sowgat bermek we şahsy sarp etmek üçin aý çöregleri. Şeýle-de bolsa, gaplama has ajaýyp we isripsyz bolýandygy sebäpli, topar has ykjam we ekologiýa taýdan arassa aý çöregi sowgat gutusyny aýratyn düşünjeli dizaýn etdi. Sheng Ming Yue deňziň üstünden çykýan aýdyň aýy şekillendirýär, hytaý halkynyň duşuşmaga we owadan zatlara bolan höwesini beýan edýär, ýokary hilli sowgat aýratynlyklaryny saklaýar we hytaý adaty medeniýetiniň hilini we çuňlugyny özünde jemleýär. Maksat baýramçylygy ýokary hilli we amatly bahada bellemek we şol bir wagtyň özünde durnukly durmuş ýörelgesini öňe sürmek üçin ýol hödürlemekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Sheng Ming Yue Aý çöregi sowgat gutusy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sheng Ming Yue Aý çöregi sowgat gutusy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sheng Ming Yue Aý çöregi sowgat gutusy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensions & Packaging: Width：200mm x Depth:110mm x Height：255mm
Tags: Oriental Aesthetics, Package Design
Production Technology: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Design Challenge: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Research: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspiration: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Project Duration: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Operation Flow: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Team Members: Hu Wan
Li Jianpeng
Shi xiaoxia
Image Credits: Creative Director Hu Wan
Designer Li Jianpeng