Iris Fan tarapyndan Miok Süýtli Piwo Gaplamasy

Iris Fan tarapyndan döredilen Miok Süýtli Piwo Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2024

Miok Süýtli Piwo Gaplamasy

dizaýner: Iris Fan

Müşderi: Miok

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Miok Süýtli Piwo Gaplamasy hakynda

Miok — gaplarda (banklarda) satylýan süýtli piwo üçin gaplama dizaýnydyr. Bu içgi süýji we turşy süýdi piwo köpürjikleri bilen birleşdirýär hem-de pes alkogol derejesi bilen probiotikleri öz içine alýar. Dizaýn konsepsiýasy garyşdyrmakdyr. Ýüzýän Miok harplarynyň töwereginde iki suwuk şekil birleşip, täze bir görnüş emele getirýär. Wizual dil batyrgaý, dinamiki we şadyýandyr. Logotip gabyň esasy elementi bolup, şonuň üçin brendi bazarda tanamak aňsat. Her gap 375 millilitr saklaýar. Gaplama ulgamy onlaýn we dükanda satuwlar üçin sowgat gutularyny, daşamak gutularyny we göçme gutulary öz içine alýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Miok Süýtli Piwo Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Miok Süýtli Piwo Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Miok Süýtli Piwo Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Ölçegler we Gaplama: 375mL per can
Bellikler: Mixing, Milk Beer, Packaging, Can, Miok
Önümçilik Tehnologiýasy: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Dizaýn Kynçylygy: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Gözleg: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Ylham: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Taslama Dowamlylygy: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Iş Akymy: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patentler: Copyrights belong to IBEA, 2021
Topar Agzalary: Iris Fan
Surat Awtorlary: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao