Sxdesign tarapyndan Gua Gua Xing Qiu Marka Şaýasy

Sxdesign tarapyndan döredilen Gua Gua Xing Qiu Marka Şaýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2024

Gua Gua Xing Qiu Marka Şaýasy

dizaýner: Sxdesign

Müşderi: Guangxi Welfare Lottery Issue Center

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

13,533

Tassyklanan Baýrak Ýeňijisi

#155947 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Gua Gua Xing Qiu Marka Şaýasy hakynda

Gua Gua Xing Qiu, Hytaýda gazyp açylýan gyssagly bilet-lotereýany mahabatlandyrmak işleri üçin döredilen marka şaýasydyr. Söz nyşanynda hytaý harplarynyň çyzyklary azaldylyp, gurluşy sazlanýar, şeýlelikde okalyşyk saklanyp, ýakyndan seredilende bolsa geň galdyryjy täsir emele gelýär. Grafiki şekiller logotipiň geometrik diliniň yzyny yzarlaýar we lotereýa biletiniň gazylýan bölegini abstrakt görnüşde beýan edýär. Çap ediş işinde gaýtadan işlenip bilinýän materiallarda ýokary hilli tehnologiýalar ulanylýar. Bu doly şekil ulgamy ýaş oýunçylar üçin gazyp açylýan lotereýanyň gyzykly dünýäsini janlandyrýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Gua Gua Xing Qiu Marka Şaýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Gua Gua Xing Qiu Marka Şaýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Gua Gua Xing Qiu Marka Şaýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Ölçegler we Gaplama: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Bellikler: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Önümçilik Tehnologiýasy: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Dizaýn Kynçylygy: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Gözleg: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Ylham: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Taslama Dowamlylygy: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Iş Akymy: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Topar Agzalary: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu