Grumpy Bums Çagalar üçin Bişiriş Toplumlary by Angela Spindler

Grumpy Bums Çagalar üçin Bişiriş Toplumlary by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Grumpy Bums Çagalar üçin Bişiriş Toplumlary

by Angela Spindler

Client: Depot Creative

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Çagalar üçin Bişiriş Toplumlary

Agentlik markanyň artykmaçlyklaryny ajaýyp jemleýän Sweet Victory marka teklibini işläp taýýarlady. Olar ýeňiş dilini döretdiler. Strategiki dilleýin şahsyýet we hekaýadan ugur alyp, oýnawaç wizual şahsyýet, suratlandyrylan Grumpy Bums marka maskotylaryny döretdiler we önüm gaplamalaryny hem-de sanly serişdeleri dizaýn etdiler. Markanyň saflyk, bilelikdäki gatnaşyk we stressi bolmadyk tertip ýaly esasy gymmatlyklaryna esaslanyp, agentlik gaplamany maşgalalary çörek bişirmek arkaly birleşdirip, özüne çekiji we gyzykly tejribe hökmünde ösdürdi.

The Recognition

About the A' Design Award Bürünç Baýragy

Grumpy Bums Çagalar üçin Bişiriş Toplumlary A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Grumpy Bums Çagalar üçin Bişiriş Toplumlary uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Grumpy Bums Çagalar üçin Bişiriş Toplumlary zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler