Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About Jo Chu NAORAI JOCHU

Naorai sake-ni ýylylyk ulanmazdan arassalamak arkaly onuň tagamyny saklamaga mümkinçilik berýän täze görnüşini döretdi. Ýapon medeniýetiniň çuňlugyny we asudygyny görkezmek üçin mukaddes ýerleri aňladýan "şide" (kagyz zolaklary) ulanyldy. Sake-niň gözelligini beýan etmek üçin Nosigner ýüzýän dartgy bilen döredilen suw dolan şaryň şeklini yzarlady we arassalanan suw damjasynyň damýan pursadyny görkezdi.

The Recognition

About the A' Design Award Kümüş Baýragy

Jo Chu NAORAI JOCHU A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Jo Chu NAORAI JOCHU ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Jo Chu NAORAI JOCHU köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto