Eduardo Guizar Vukovich tarapyndan The Ancient Mexicans Sergi Şahsyýeti

Eduardo Guizar Vukovich tarapyndan döredilen The Ancient Mexicans Sergi Şahsyýeti dizaýny Medeni Miras we Medeniýet Senagaty Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMedeni Miras· 2024

The Ancient Mexicans Sergi Şahsyýeti

dizaýner: Eduardo Guizar Vukovich

Müşderi: Universidad de Monterrey

Medeni Miras Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Dizaýn

The Ancient Mexicans Sergi Şahsyýeti hakynda

Gadymy Meksikalylar — Meksikanyň Monterrey şäherindäki Demirgazyk-Gündogar Muzeýinde meksikan ispan öňi medeniýetlerine bagyşlanan hemişelik serginiň grafiki şahsyýetidir. Bu şahsyýet ýyldyz toplumlary konsepsiýasyna esaslanýar. Saýlanan sergi eserleriniň suratlarynyň üstüne nokatlardan ybarat gözenek ýerleşdirildi we her medeniýet hem-de tema üçin piktogrammalar döretmekde inedördüller we olaryň görnüşleri ulanyldy. Piktogrammalar şöhlelendirilip we gaýtalanyp, modullar hökmünde işleýän we her ulanyşa uýgunlaşýan nagyşlary emele getirýär. Serginiň içindäki maglumat dizaýny myhmanlaryň tejribesini goldaýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

The Ancient Mexicans Sergi Şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. The Ancient Mexicans Sergi Şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. The Ancient Mexicans Sergi Şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Ölçegler we Gaplama: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Bellikler: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Önümçilik Tehnologiýasy: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Dizaýn Kynçylygy: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Gözleg: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Ylham: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Taslama Dowamlylygy: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Iş Akymy: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Topar Agzalary: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez