Tacto Inc. tarapyndan Aquetha Sake Gaplamasy

Tacto Inc. tarapyndan döredilen Aquetha Sake Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2024

Aquetha Sake Gaplamasy

dizaýner: Tacto Inc.

Müşderi: Tacto Inc

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Aquetha Sake Gaplamasy hakynda

Aquetha — ýyllandyrylan ýapon sakesi üçin gaplama we brend dizaýnydyr. Çüýşe aýna ussady tarapyndan el bilen ýasalyp, agyrlyk güýjüniň täsiri bilen şekillendirilýär, bu bolsa wagtyň geçişini ýatladýan tebigy tegeleklik berýär. Tegelek görnüş çüýşä guýlandan soň sakäniň kadaly ýyllanmagyna hem ýardam edýär. Buz temperaturasynda ýyllandyrmagyň arassa häsiýetini görkezmek üçin dury etiketkalar reňksiz letterpress çap usuly bilen öndürilýär. Ýönekeý daşky gutuda gapak bilen göwräniň arasynda ýyllanma döwrüni aňladýan çukurjyk bar. Bu dizaýn ýyllandyrylan sakäni adaty önüm hökmünde däl-de, sungat eseri hökmünde görkezýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Aquetha Sake Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Aquetha Sake Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Aquetha Sake Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Ölçegler we Gaplama: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Bellikler: Packaging, Product Design, Website
Önümçilik Tehnologiýasy: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Dizaýn Kynçylygy: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Ylham: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Taslama Dowamlylygy: 2months, Tokyo, Japan
Iş Akymy: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Topar Agzalary: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Surat Awtorlary: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima