T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy by Binggrae Design Team

T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy

by Binggrae Design Team

Client: Binggrae

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy

Kitap Teksti: T'aom diňe tebigy ingredientlerden taýýarlanan sowadylan miwe suwy markasy üçin döredilen gaplama dizaýnydyr. Marka logotipi reňk urgusy hökmünde dyrnak belgilerini ulanýar, ähli önümlerde bolsa şol hataryň birmeňzeş görnüşini üpjün etmek üçin täze miwe suratlary şekillendirilýär. Gaplama galyndylary azaltmak maksady bilen taýýarlanyldy. Alýumin gapagyň ýerine zolakly gapak ulanylýar, ekologiýa bellikleri bolsa suw bilen degrilende aňsatlyk bilen aýrylýar, bu-da sarp edijilere gaýtadan işlemekde kömek edýär. T'aom önüm hatary suw çüýşelerini, suw gaplaryny we miwe tagamly doňdurma taýaklaryny öz içine alýar.

The Recognition

About the A' Design Award Bürünç Baýragy

T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. T'aom Esasy Funksiýasy: Miwe Suwy Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae