Lax Brendleşdirme by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
BürünçGrafika· 2024
Lax Brendleşdirme
by Jonathan Ramirez and Juliana Betancur
Client: Written and Drawn Studio
A' Design Award Bürünç Baýragy Winner in Grafika Category
- 14,784
- Verified Award Winner
- Verify Award Status for #158898
The Design
About Lax Brendleşdirme
Müşderi maglumat ýygnaýan we CRM habarlaşma kompaniýasy üçin sanly, häzirki zaman duýgusyna eýe logo döretmeli boldy. Lax ady ChiLax ýa-da ReLax sözlerinden gelip çykýar we ulanyjylara rahatlyk duýgusyny berýär. Tapawutlylyk goşmak üçin, awtomatlaşdyrylan CRM işlerinde köplenç üns berilmeýän müşderi idegini aňladýan ýürek nyşany goşuldy. Maglumatlaryň möhümligini we sanlaşdyryşy aňlatmak üçin pikseller birleşdirildi. Şeýlelikde, esasy elementler birleşdirildi: müşderi söýgüsi üçin ýürek, maglumatlar üçin pikseller we dynç alyş üçin X harpy.
The Recognition
About the A' Design Award Bürünç Baýragy
Lax Brendleşdirme A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lax Brendleşdirme uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lax Brendleşdirme zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Team Members
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Image Credits
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
