Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy by Pesign

Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy

by Pesign

Client: Yili Group

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy

Kitap Teksti: Satine Fresh Milk, täze süýt önümi üçin çäkli sanly gaplama dizaýnydyr. Gap, süýt bidonynyň şekilinde ýasalyp, dargap zaýalanýan PE plastmasdan öndürilýär. Grafiki forma bagtly bulutlar we güller bilen gurşalan aždarha kellesine esaslanýar, bular Täze Ýyl üçin adaty nyşanlardyr. Adaty penjire sungatyndan ylham alnan boşluk döretme usuly bilen inçe nagyş emele getirilýär. Süýt içilenden soň, gaplama çagalar tarapyndan konfet üçin bagt haltasy, gije çyrasy ýa-da baýramçylyk fonary hökmünde gaýtadan ulanylyp bilner. Gaýtadan ulanmak mümkinçilikleri galyndylary azaldyp, baýramçylyk gaplamasynyň ömrüni uzaldýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Satine Fresh Milk Esasy Funksiýasy: Süýt Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua