Heti Brendlemek we Gaplama by Cansu Dagbagli Ferreira

Heti Brendlemek we Gaplama by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Heti Brendlemek we Gaplama

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About Heti Brendlemek we Gaplama

Heti, Dakota dilinde "öý" manysyny berýän sözden alnan, tebigy goşulýan tagamlar bilen öýüň ruhyny duýdurýan içgileri hödürleýär we Demirgazyk Amerikanyň ýerli ösümliklerini dabaralaýar. Bu sosial täsirli marka girdejisiniň bir bölegini kabila jemgyýetlerine goldaw bermäge bagyşlaýar. Brendlemek konsepsiýasy bolan Effortless Wisdom ýerli stil çyzgylary we tagamlary öz içine alýar, gaplama bolsa Dakota sungatynyň geometrik simmetriýasyndan ylham alnyp, deňagramlylygy we sazlaşygy görkezýär. Dizaýn monohrom palitrany reňk urgylary bilen birleşdirip, häzirki zaman kontekstinde ýerli halklaryň sungatynyň çuňlugyny nygtaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Heti Brendlemek we Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Heti Brendlemek we Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Heti Brendlemek we Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery