Peng Guozhi tarapyndan Green Field Watchmen Tüwiniň gaplamasy

Peng Guozhi tarapyndan döredilen Green Field Watchmen Tüwiniň gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2024

Green Field Watchmen Tüwiniň gaplamasy

dizaýner: Peng Guozhi

Müşderi: Peng Guozhi Strategic Packaging Studio

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

32,924

Tassyklanan Baýrak Ýeňijisi

#159138 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Green Field Watchmen Tüwiniň gaplamasy hakynda

Bu ekologik tüwi tapgyrynyň gaplama dizaýny hem çuňňur strategik düşünjelere esaslanýar. Hytaý ykdysadyýetiniň çalt ösmegi bilen, Hytaýdaky sarp edijiler tüwi satyn alanlarynda howpsuzlyga we tagama ileri tutma berýärler. Ekologik tüwi brendleriniň, esasan, tagamlylygyň has uly gymmatyny ykrar etmezden, diňe howpsuzlygy nygtaýandygyny göz öňünde tutup, topar brende Green Field Watchmen (Ýaşyl Meýdanyň Goragçylary) diýip at berdi. Topar ekologik tüwiniň has tagamlydygy baradaky satuw teklibini nygtaýar we bu tapgyryň döredilmeginde şol pikir öz beýanyny tapýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Green Field Watchmen Tüwiniň gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Green Field Watchmen Tüwiniň gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Green Field Watchmen Tüwiniň gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Ölçegler we Gaplama: Width 245mm xDepth 90mm x Height 340mm
Bellikler: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Önümçilik Tehnologiýasy: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Dizaýn Kynçylygy: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Gözleg: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Ylham: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Taslama Dowamlylygy: October 2023,launched in Hangzhou, China.
Iş Akymy: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Topar Agzalary: Peng GuoZhi