7Up Destinations Venezuela Içgi Gaplamasy by PepsiCo Design and Innovation

7Up Destinations Venezuela Içgi Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

7Up Destinations Venezuela Içgi Gaplamasy

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Içgi Gaplamasy

7Up Destinations Venezuela — Latyn Amerikasy bazary üçin döredilen we Wenesuelada satylýan çäkli sanly içgi bankalarynyň seriýasydyr. Dört sany banka ýurduň dört owadan we meşhur syýahatçylyk ýerini şöhlelendirýär: Adikora, Los Rokes, El Ýake we Kanaima. Her dizaýnda Wenesuelanyň ýerli flora we faunasy şekillendirilýär. Har bir bankanyň öň tarapynda markany aňsat tanamak üçin klassiki 7Up ýaşyl reňki saklanýar. Bankalaryň arka tarapynda bolsa syýahat temaly grafikalar üçin fon hökmünde tropiki akwamarin gök reňki ulanylýar. Maksat — sarp edijiler bilen duýgy taýdan baglanyşyk gurmakdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

7Up Destinations Venezuela Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. 7Up Destinations Venezuela Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. 7Up Destinations Venezuela Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release