Mirinda Global Refresh Içgi Gaby by PepsiCo Design and Innovation

Mirinda Global Refresh Içgi Gaby by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2024

Mirinda Global Refresh Içgi Gaby

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Içgi Gaby

Mirinda Global Refresh, gazlandyrylan alkogolsyz içgi markasy üçin döredilen içgi gaby dizaýnydyr. Gap, gazlandyrylan alkogolsyz içgi kategoriýasynda marka üçin aýdyň täzelenen we tapawutlanýan garaýyş nokadyny üpjün edýär. Wizual dil janly, döwrebap we döredijilikli bolup, ýaş, sanly we ýokary wizual tomaşaçynyň zowky-görkezmelerini göz öňünde tutup işlenip düzülendir. Dizaýn, şeýle hem markanyň täze we haýran galdyryjy miweli tagamlaryndan ybarat mirasyny beýan edýär. Täzelenen görnüş has ýokary tanalyşlyk döretmegi we markanyň häzirki bazarda tapawutlanmagyna kömek etmegi maksat edinýär.

The Recognition

About the A' Design Award Demir Baýragy

Mirinda Global Refresh Içgi Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Mirinda Global Refresh Içgi Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Mirinda Global Refresh Içgi Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release